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May 05, 2004

The "Dog-Ear Score"


We thought a 1,000 words were worth a picture.

Quantifying the value of a book is difficult. At Brand Autopsy, we have developed a scientific method to do just that. We call it the Dog-Ear Score.

D-Es = D-Ep/p

Yep, the Dog-Ear Score (D-Es) is equal to the number of pages with corners folded over (D-Ep) divided by the number of pages in the book (p).

My copy of Free Prize Inside, with 239 pages, has 23 dog-ear pages. That's a 23:239 or a score of 9.6%. (Some pages in my book have double dog-ears pages. That's dog-ears on the top and bottom pages to account for great information on the front and back of a page!)

As for johnmoore ... he had 43 dog-ear pages (photo above) for an unprecedented score of 18%.

Please share your Dog-Ear Score with us after you finish reading Free Prize Inside.

The Free Prize Inside Business Book Blog Tour continues to a blog near you. Below is the updated schedule:

May 5 : Decent Marketing
May 6 : 800-CEO-READ Blog
May 7 : Brand Mantra
May 10 : Ensight
May 11 : WonderBranding
May 12 : Business Evolutionist
May 13 : Branding Blog
May 14 : Thinking by Peter
May 17 : Bold Approach

Thanks to Todd at A Penny For... for coordinating the BBBT3.

williams+moore

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Comments

Today's New York Times had an excellent article "How to Do the Right Thing?" that featured Seth Godin book "All Marketers Are Liars" among several other cool business books http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.html
Great reading if you have a minute to spare!

Never been good at math. However, my # of dog ears was around 23, assuming I caught them all. Not sure what percentage that gives me, though.

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