I’ve been on a business book reading binge of late … some worthy and some worthless. Worthy Reads are those that either: (a) help me generate new ideas ; (b) increase my intellection by giving me a new perspective on a business topic ; (c) maximize my current understanding of a business topic. Worthless Reads are those that do none of the above.
Taking the lead from the Viral Marketing Blog, I’m rating twelve recent reads on a five-point scale based upon the following three categories:
IDEATION – generates new ideas
INTELLECTION – gives me a new perspective on a business topic
MAXIMIZE – maximizes my current understanding of a business topic
Fantastic idea!
I don't suppose if I gave you a list of books that I have been meaning to read for a while, that you could read and review for me :-0
Posted by: Wayne | April 19, 2004 at 03:54 PM
Wayne ... it doesn't hurt to ask. What's on your reading list?
Posted by: johnmoore (from Brand Autopsy) | April 19, 2004 at 07:40 PM
John, well as you asked...
*The Future of Competition: Co-creating Unique Value with Customers - Prahalad
*Re-Imagine - Peters
*A bias for action - Ghoshal
of interest?
Posted by: Wayne (from Cutting through...) | April 20, 2004 at 05:00 AM
Re-imagine cannot be summarized. Its far too dense with far too many ideas and far too many insights to summarize. Its like Tom Peters went through a mind meld with a Vulcan book publisher and the result was an exhaustive 350 pages of everything Tom ever said, thought, or included in a PowerPoint presentation.
I haven't read The Future of Competition: Co-creating Unique Value with Customers and I'm not sure if I will get around to it. Have you consider buying a summary of the book from summaries.com?
I've done these summaries in the past and they are okay. Not the best way to distill all a book has to offer but if you are jonesin' for biz info ... its a quick fix.
Take it from an addict ... you sometimes have to go to drastic measure to satiate your business brain.
Posted by: johnmoore (from Brand Autopsy) | April 20, 2004 at 06:52 AM
Hadn't come across summaries.com, good tip thanks.
Posted by: Wayne (from Cutting through...) | April 22, 2004 at 03:08 AM