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April 23, 2004

To Guru or Not To Guru?

Workforce Management has published a very interesting “Business Guru Guide” that includes the guru's speaking fee as well as their schtick. According to the chart, Tom Peters gets $65K per speaking gig, Jim Collins gets $45K, and Gary Hamel gets $50K.

Be sure to check out their feature article, Guru Nation, as it sheds light on the business guru industry. Below are a few enticing snippets…

There are only about 25, maybe 50 management gurus in the world. They are the heavyweight thinkers that mold the business ideas of the day," says James Hoopes, a professor of business at Babson College in Wellesley, Massachusetts. "Today, senior executives are confused and looking for answers, and business gurus promise, though they don’t always deliver, a recipe for success."

Companies are willing to shell out huge sums for their employees to listen to the anointed experts without ever really considering the return on their investment. Do organizations that sponsor business gurus, such as Pfizer, Sprint, Wells Fargo and the U.S. Navy, ever really expect to put all these ideas into action?

Too often, managers and line employees have thoroughly tuned out the relentless droning of the CEO--who takes on the role of a nagging mom or dad. Ultimately, it’s cheaper to bring in a celebrity who can wow employees than to fork over several hundred thousand dollars for motivational events such as lavish off-site meetings and retreats

If enticed … click here for the Guru Nation article.

Thanks to the 800CEOREAD blog for the heads up.

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