The Three Fallacies
A friend of mine has had enough with the public relations agency he works for. He has tired of seeing the churning of employees, the unwillingness of the agency president to try new approaches, and the decaying of the agency’s name.
As we were chatting, I blurted out, “It looks like your agency is suffering from The Three Fallacies – Complacency, Conservatism, and Conceit.”
The agency in question has long been a dominant and admired PR firm but has recently fallen victim to The Three Fallacies.
When complacency took hold in the agency, it ate way at their vigor to grow and their desire to make a difference. My friend tells me that his PR firm’s staff has a yearly turnover rate of 100%. He goes on to say that his boss, the president, has told him she will never hire another inexperienced, but eager, junior professional again because she doesn’t have the time nor the patience to train them. In other words, the agency president has become complacent and that complacency now permeates throughout the firm.
My friend goes on to say that his boss is tied to the tether of yesteryear, that the agency is stuck doing business the way it has always done it. This conservatism has resulted in missed business opportunities as the agency prefers to rely on past successes and not strive for new successes. Prospective clients must sense this conservatism as the agency hasn’t signed up a new client in some time.
Finally, an attitude of conceit has blinded the president into believing her agency is still the best. This agency was the best … years ago. But today, they are getting lapped by upstarts with more drive, more passion, and a more humble approach.
It’s no wonder my friend has decided to leave the agency and become one of those upstarts who will succeed because of having drive, passion, and humbleness.