The Lusty Lady, with blinking tracer lights and blacked out windows, is a nudie club (a peep show to be exact) located in downtown Seattle. It sits right across the street from the Seattle Art Museum. (For some, all of the culture they could possibly need, or want, is conveniently located within one block.)
What does this have to do with marketing, you ask?
Well, the Lusty Lady has a double-sided marquee that features punny headlines intended to pique your interest as to what's inside. The topical slogans change every 7 to 10 days, often re-working current blockbuster movie titles, holidays, or local events. Between the two sides of the marquee, they usually deliver at least one slogan a month that is more remarkable than most mega-million dollar advertising campaigns.
For example, the headline for the anniversary of the Pilgrim and Native American feast at Plymouth Rock was... "Happy Spanksgiving." The release of a recent blockbuster trilogy inspired the headline... "Lord of the Schwings." The St. Patrick's Day slogan? "Erin Go Braghless"
John and I, being marketers who enjoy crafting puns, have thought of hundreds of headlines for the Lusty Lady (most of which may not be appropriate for a family blog). But the REAL "Free Prize Inside" (as Seth Godin would put it) is that, it is rumored, if you submit a headline and they use it on the marquee - you'll receive a free pink Lusty Lady t-shirt.
While the Lusty Lady may not need more "exposure," I'll try to share the cleverest headlines right here on Brand Autopsy.
"Spring Flashin' Show" - April 4, 2004
I always liked We Will Free Your Willy when the movie "Free Willy" was out.
Posted by: John Ludwig | April 13, 2004 at 09:54 AM
... and during SeaFair, you’re likely to see this line on the marquee:
Chicks Ahoy!
Following, or maybe it was during, the WTO Battle in Seattle protests, this line was emblazoned on the Lust Lady marquee:
Nude World Order
Posted by: johnmoore (from Brand Autopsy) | April 13, 2004 at 11:41 AM