It is often said that our company's most valuable asset is the Disney name. You'll get no argument from me. I kind of like the name myself. But, in recent times, there's been a tendency to refer to it as the "Disney brand." To me, this degrades Disney into a "thing" to be bureaucratically managed, rather than a "name" to be creatively championed. And lately I've been seeing Mickey receive this treatment too, as well as Pooh and a lot of others.
Those are the words of Roy Disney speaking to Disney Shareholders on Wednesday, March 3. His speech on how “Institutional Think” has corrupted the Disney brand resonated with me because of its poignancy, succinctness, and brilliance. (Click here to read Roy's speech in its entirety.)
I distributed this article to my team yesterday and I think we, as marketers, have a responsibility to share it with as many people as possible. This is truly one of the best pieces I have ever read on “branding.”
(Much props to David Young over at Branding Blog for first posting this. Keep up the great work David!)
My name is Lucy prior and i am a student studying at the college of food on the food and consumer management course and i have to undertake as part of the course marketing management and i was just wondering if you could help me out with this question. choose one organisation and explain how and why they have successfully extended their brand? any informatiion would be much appreciated, thank you for you help.
Regards Lucy prior
Posted by: lucy Prior | April 10, 2007 at 10:05 AM
I See The Brand Name FUTURE Benefiting people
Globaly For there own ideas . In any country and any person . Im Looking for partners . And to help
Represent The peoples ideas and Global RightsVS
PEP BOYS Futura Tires . VS Kent G Anderson Brand FUTURE . Detals are on my web page
Best
KGA
home -701-223-0639
www.futurevisionaries.com
Posted by: Kent G Anderson | April 10, 2007 at 10:57 AM