Street Corner Selling - Lesson #2
Today’s lesson is the TEN MINUTE RULE.
Like many customer-service focused retailers, Starbucks has a standing policy that instructs their stores to open ten minutes before they are supposed to open and to stay open ten minutes after they are supposed to close. Implementing the Ten Minute Rule is a relatively easy way for retailers to surpass customer expectations and to get an edge against their competition.
Some drug dealers take a similar approach. Dealing Crack (Bruce A. Jacobs) tells us how street corner sellers apply the Ten Minute Rule to their business.
Sellers used a number of tactics to achieve “separation from the crowd.” The simplest method was to be out early and stay out late, monopolizing sales during inconvenient time slots. “Best time to sell in the mornin’. Six, seven a.m. Ain’t got to worry about nuthin’ for real. No cats [rivals], no police trippin’ on you. They [police] think you are on your way to school.” Skates - street corner seller
I like sellin’ late at night – three a.m. – ain’t nobidy out. The few car that do come through, they fixin’ to spend some money. When you see a car hit the corner, you already know who it is. Only a buyer … come through that late.
Fade – street corner seller
Late night, off-time sales also tend to attract the truly desperate crack fiend – one who probably is not able to spend a good deal of money or one who may ask for credit or try to pull a scam. Yet, given the fierce competition an stagnating demand, stray sales become more important than ever.
Street Corner Selling Curriculum:
Lesson #1: Customer Acquisition
Lesson #2: Ten Minute Rule
Lesson #3: Procurement
Lesson #4: Merchandising
Lesson #5: Angel Customers and Demon Customers
Lesson #6: Developing Enthusiastically Satisfied Customers (pt. 1)
Lesson #7: Developing Enthusiastically Satisfied Customers (pt. 2)