Sunday Morning Reading

While sipping on some coffee this Sunday morning, I came across a few interesting online reads.

Please, Do Believability Check (by Tom Hespos)
Tuesday January 27, 2004
"Cynicism is one of the reasons why we need to check all of our communications, especially online communications, for believability. When we make claims that are questionable, or otherwise communicate something to the consumer that is perceived as something less than true, the consumer tends to dismiss anything else that comes out of our mouths. In such a situation, how can we expect to build a trustworthy brand?" For more, click here.

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There is a contest going on at Adland that is looking for the stupidest line uttered by a marketing/advertising boss. The winner is supposed to announced on Monday. You gotta sift through a lot of small copy to find some real gems. Its worth it.

adland: AdVent - best horrible line wins!
Monday, January 26, 2004
"We've all been there, when your client or boss says something incredibly stupid in he heat of the moment. Lines like "What's the latest I can approve this and still have it ASAP?". Classics like "Perfect! See changes." For more, click here.

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Mark Ramsey
founder and president of Mercury Radio Research
Mark writes a worthy blog, "Radio Marketing Nexus", that delivers "cutting edge insights to help you market your radio station better and win more listeners." If you dig into the Mercury Radio Research site you'll discover a very interesting presentation "Which Marketing Techniques Work and Which Don't." This presentation has a HEAVY radio slant (as you would expect) but if you are interested in creating more effective media messages, then I suggest you peruse the pdf presentation.

Comments

[Stephen Macklin]

I had to submit this. Thanks for the link.

Comment from the legal department on an advertisment layout containing the Yin/Yang symbol:

Did we design this graphic here or buy the usage rights?