As a marketer, when watching TV, I often pay more attention to the WAY a product is being sold than WHAT is being sold. I know they are trying to appeal to some unknown need and that every single element has been carefully chosen to enhance the message and drive interest. So, it takes a lot to pique my interest in a product pitch.
JUST FOR MEN, the company that makes hair color for men, has created a product (that they're offering for free if you call or visit their website) which allows you to temporarily color your hair to see how would look if you were to use their product. It darkens your hair and takes out the gray - but washes out easily with a single shampooing.
"New Just For Men Try-Out rinse-out hair color sample. Comb It In. Check It Out. Rinse It Away. Finally, you can see how you'd look without gray with no guessing about the results. And no commitment." – from the JUST FOR MEN website
I applaud JUST FOR MEN for finding a creative solution to provide product trial without risk. I'm sure this has been a challenge for a while. I would have enjoyed being a part of those brainstorming sessions where they examined the challenge and developed their ultimate approach!
A rather simple, but innovative solution.
Just for Men targets only the gray hair. Replaces it with subtle tones that match your own natural color in 5 easy minutes. The ammonia-free formula lasts up to 6 weeks, until the gray grows out. I bought it at Folica (http://www.folica.com).
Posted by: Michael | January 18, 2006 at 03:20 AM
We will all at some point in our life experience the onset of gray hair. This occurs at different ages in people, with the most common reason being heredity.
Gray Hair can also be due to a medical related condition. A B-12 deficiency, a thyroid imbalance and anemia can all cause premature gray hair. And if you need another reason to quit smoking, there is evidence that smokers are 4 times more likely to go gray at a young age.
Posted by: Kevin | January 26, 2006 at 12:52 AM