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December 23, 2003

Product Anti-Placement... can it be far behind?

Contrarian marketers take note… Bob Odenkirk (Mr. Show with Bob and David and The Ben Stiller Show) sarcastically commented in a recent Adweek article about where he thinks the future of product placement is going. (I think Bob maybe onto to something.)

Product Anti-Placement
“That’s when you go to Subway and get them (Subway) to pay you to have McDonald’s in the movie and say how bad McDonald's food is”

Bob Odenkirk
(Adweek, 12.15.03, pg. 8)

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